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May 6th is
World Kids Colouring Day
Join in, draw & colour, help others!

Creativity helps children to understand and change the world. And so, since 2008, STAEDTLER has been calling on children all over the world to help good causes by creating pictures. This year, we at STAEDTLER will give 1 Euro for every picture created to charity organisation Plan International -  thus transforming our young artists into humanitarians helping other children in need.  We plan to give up to 50,000 Euros to this great cause.

Here’s how it works:

1. Create picture

2. Upload picture

3. Make a difference

4. Take part in the competition

Join in, draw & colour,
help others!

The theme of the competition, “That's typical!” gives free rein to the creativity of our budding artists. It's a theme that allows creativity to flourish in any number of different ways, from pictures to the food and drink typical of a particular country to typical aspects of the young artists’ day-to-day lives.

The great thing is that for every picture created, this year we at STAEDTLER will give 1 Euro to support the work of Plan International. And that means we’ll be helping the children's charity to improve the learning environment in primary schools in the south-east African country of Malawi. Of course, this level of commitment cannot go unrewarded: as we do every year, we’ll be providing great prizes for the most creative entries. So grab your pens and pencils, at the ready and let's go!


Creative box for children aged 3 6 years
Creative box for children aged 7 11 years

Drawing and colouring make twice the difference

Drawing and colouring for Malawi - drawing and colouring for more education

By supporting the Education in Malawi project this year, STAEDTLER is helping Plan International to improve the learning environment in the Mkoma and Malika primary schools in south eastern Malawi and so to improve access to education.

Find out more

Drawing and colouring makes you smarter

In our digital age, do children still need paintbrushes, coloured pencils and paper? Research shows that they do. When children reach for pencils and paper, they do more than just create colourful pictures. They also develop their fine motor skills, cognitive abilities, creativity, communication skills and self-confidence. Education and creation are closely linked.

Find out more